120/Life is leaving ~$225K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for 120/Life
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: LIFE10 is yours, use it today
Preview Text: 10% off, good for the next 14 days
HERO MODULE
Hero Approach: Direct
H1: Better Numbers
Subhead: 2 weeks or your money back
Cta Button: Claim 10% Off
MODULE 2: TRANSITION COPY
You just joined a community of people who got tired of vague promises and decided to do something real about their blood pressure. Use code LIFE10 at checkout for 10% off your first order.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Where to Start
Two-Week Challenge Pack The lowest-risk way to test if 120/Life works for you
The Juice (Ready-to-Drink). 8 oz a day, six natural ingredients, no pills
120/Life Powdered Drink Mix. Same formula, travel-ready and easy to mix anywhere
4-Week Pack. A full month for people who are ready to commit to real results
Canister + Juice Bundle Best value for customers who want to try both formats
2
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I want to tell you something I don't talk about enough.
When we started 120/Life, it wasn't a business idea. It was a health scare. Our co-founder was diagnosed with high blood pressure and given three weeks to get his numbers under control before things got serious. He didn't want to go straight to medication, so he went deep into the research instead.
Six natural ingredients kept showing up in the clinical literature. Pomegranate. Hibiscus. Tart Cherry. Cranberry. Beetroot. Magnesium. Each one with documented mechanisms for supporting healthy blood pressure. He blended them into a single drink and started taking it every day.
Two weeks later, his numbers were down 30 points.
That result is what built 120/Life. Not a marketing strategy. Not a trend. A real outcome that we've now seen replicated by over a thousand customers, from truck drivers worried about their DOT physicals to people who watched their doctors look genuinely surprised at their follow-up appointments.
If you're reading this, I'm guessing you have a number you want to move. Maybe it's a number that's been worrying you for a while. I get it. And I want you to actually try this, not just think about it.
Your code LIFE10 takes 10% off your first order and it's good for the next 14 days. Start with the Two-Week Challenge Pack if you want the lowest-risk entry point. The money-back guarantee means there's nothing to lose.
Hit reply if you have any questions. I actually read these.
– Adi
Co-Founder & CEO, 120/Life
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INBOX MODULE
Subject Line: Six ingredients, zero pills required
Preview Text: Why 120/Life works when everything else didn't
HERO MODULE
Hero Approach: Curiosity
H1: Not Another Pill
Subhead: Six reasons this actually works
Cta Button: See How It Works
MODULE 2: TRANSITION COPY
Most blood pressure products ask you to trust a label with no proof behind it. Here's what makes 120/Life different.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What You're Actually Getting
Infographic: Checklist
- 6 natural ingredients per serving. Pomegranate, Hibiscus, Tart Cherry, Cranberry, Beetroot, and Magnesium, each with documented blood pressure mechanisms
- Results in 2 weeks, backed by a money-back guarantee. Not "results may vary," an actual promise
- Multi-system support. One drink addresses blood pressure, cholesterol, liver health, and muscle recovery
- No pills, no prescriptions. 8 ounces replaces what most people take a handful of supplements to attempt
- 1,249+ verified customer reviews at 4.3 stars. Real customers, real numbers, publicly visible
- BPWise app included. Track your blood pressure progress on iOS or Android at no extra cost
- Gluten-free, non-GMO, no artificial ingredients. Clean label, nothing you'd have to Google
Products Shown
- Two-Week Challenge Pack. Your risk-free starting point backed by the money-back guarantee
- The Juice (Ready-to-Drink). 8 oz daily, six ingredients, no complicated routine
- 4-Week Pack. For people ready to go all-in on measurable results
4
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INBOX MODULE
Subject Line: You signed up but haven't tried it
Preview Text: LIFE10 is still active. But not for long
HERO MODULE
Hero Approach: Direct
H1: Still 10% Off
Subhead: Code LIFE10 expires in 8 days
Cta Button: Use LIFE10 Now
MODULE 2: TRANSITION COPY
Your welcome discount is still good. A lot of people mean to use it and run out of time.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Starting Points
Two-Week Challenge Pack Try it for 14 days with nothing to lose; money-back if your numbers don't move
The Juice (Ready-to-Drink) The original format, 8 oz a day, no pills involved
120/Life Powdered Drink Mix. Same formula in powder form, good for travel or mixing on your schedule
Canister + Juice Bundle Best value for people who want to test both formats before committing to one
4-Week Pack. A full month's supply for people who've already decided they're doing this
5
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INBOX MODULE
Subject Line: What are you actually paying for?
Preview Text: How 120/Life stacks up against the alternatives
HERO MODULE
Hero Approach: Question
H1: Why Not Just Pills
Subhead: The comparison most brands won't show you
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Before you decide, here's an honest look at how 120/Life compares to what else is out there.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: 120/Life vs. Everything Else
Infographic: Table
- Format | 120/Life: Ready-to-drink beverage or powder | Typical competitor: Pills or capsules with no taste
- Results timeline | 120/Life: Better numbers in 2 weeks, guaranteed | Typical competitor: "Results may vary". No commitment
- Ingredients | 120/Life: 6 synergistic natural ingredients in one serving | Typical competitor: Single-ingredient; you buy three separate products
- Money-back guarantee | 120/Life: Explicit 14-day guarantee, no questions | Typical competitor: Varies; many make you jump through hoops
- Taste | 120/Life: Great-tasting. Customers say compliance is easy | Typical competitor: Neutral to unpleasant; people stop taking it
- Additional benefits | 120/Life: BP, cholesterol, liver health, muscle recovery | Typical competitor: Single-function only
- Tracking support | 120/Life: BPWise app, free on iOS and Android | Typical competitor: Nothing. You're on your own
- Price per serving | 120/Life: Comparable to leading single-ingredient supplements | Typical competitor: Often lower per unit, but you need multiple products
Products Shown
- Two-Week Challenge Pack. Start with the format that puts the guarantee front and center
- The Juice (Ready-to-Drink). Taste the difference between 120/Life and a handful of pills
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INBOX MODULE
Subject Line: 56 points dropped in one month
Preview Text: Real customers. Real numbers. No coaching required.
HERO MODULE
Hero Approach: Story
H1: From 157 to 129
Subhead: What real customers are saying
Cta Button: Read Their Stories
MODULE 2: TRANSITION COPY
These are the kinds of numbers we hear about every week. The reviews below address the questions most first-time customers have before they try 120/Life.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Are Actually Experiencing
Infographic: Numbered List
- "My BP was 157/101. As of 1/27/2023 my Blood Pressure went down tremendously to 129/87 and it's been like that now for several days now.". Latasha G. [On whether it actually works]
- "After taking the supplement as directed for just a week my subsequent doctor's appointment provided proof… my blood pressure was down over 20 points! This product saved me my job!". Frank M., truck driver [On speed of results and real-world stakes]
- "I had been battling with dangerously high blood pressure for years and my meds were not enough. In my first week of drinking 120/Life, I experienced a 20 point drop in my blood pressure in three days! I've dropped 56 points in little over a month.". Byron Turner [On working even when medication wasn't enough]
- "My husband was diagnosed with high blood pressure 194/114 and we both were scared. After the first week, he took his pressure and it was lowered to 134/83. He didn't have to take one pill. I truly believe it saved my husband's life.". Dr. Beth Creel, Ph.D. [On replacing pills entirely]
- "This really helped bring my BP numbers down so I could avoid the medication the doctor wanted me on.". Margaret S. [On avoiding prescription medication]
Products Shown
- Two-Week Challenge Pack. Same 14 days these customers used to see their first results
- 4-Week Pack. For customers ready to commit to the full protocol Byron used
7
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INBOX MODULE
Subject Line: LIFE10 ends at midnight tonight
Preview Text: After midnight, the 10% off is gone
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires at midnight tonight
Cta Button: Use LIFE10 Before It's Gone
MODULE 2: TRANSITION COPY
LIFE10 expires at midnight tonight. No extensions. If you've been on the fence, this is the moment.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before Midnight
Two-Week Challenge Pack. 14 days, money-back guarantee, nothing to lose
The Juice (Ready-to-Drink) Your daily 8 oz habit starts here
120/Life Powdered Drink Mix. Same formula, easier to take anywhere
4-Week Pack. Commit to the full protocol and see what 30 days actually does
8
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Hey, it's Adi.
You've gotten a few emails from us over the past two weeks and I just wanted to send a quick, real note before your discount expires.
If you tried 120/Life and loved it, that's great. Thank you.
If you looked at everything and decided it wasn't for you, I genuinely respect that. Blood pressure is personal. So is every decision around how to manage it.
But if you're still on the fence. Maybe you're not sure which format to start with, or you have a question about the ingredients, or you want to know how the money-back guarantee actually works. Just hit reply. I'll answer you directly. No runaround.
The only thing I'd hate is for you to lose the discount because you ran out of time to ask a question.
Your code LIFE10 takes 10% off and it expires today. No pressure at all. But if your numbers are something you're still thinking about, this is the lowest-risk way to find out if 120/Life is the thing that moves them.
– Adi
Co-Founder & CEO, 120/Life
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.